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Pizza Hut’s $10 pizza deal tempts diners

February 1, 2012

Pizza Hut has gained the most in value perception with fast food eaters in the annual QSR battle against January sales doldrums in the US. Burger King had the second biggest jump in January, followed by Taco Bell. Jack In The Box also had a sizable bump through the first half of January. Wendy’s remained on top of the value perception chart, while KFC lost a bit of ground in value perception.

Costa Concordia tragedy impacts Carnival Cruise Lines and rival Royal Caribbean

January 26, 2012

The Costa Concordia shipwreck is dragging down the consumer perception of parent company Carnival in the US, as well as all its major rivals at the height of cruise season, especially Royal Caribbean. As expected, perception of Costa Concordia and owner Carnival Cruise Lines have dropped very quickly in the past two weeks during the crisis.

Netflix struggles to recover lost ground

January 24, 2012

Netflix’ consumer perception has had a hard time recovering in the US, even six months after the company’s since-retracted announcement of splitting itself in two, as well as hiking its DVD rental and video streaming fees. Netflix is slowly making its way back since it bottomed out the third week of November 2011, yet it is still well below its lowest perception point since early January 2008.