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Weekly BrandIndex Report - September 3, 2010

September 3, 2010

This week, Yahoo! catches Google amongst younger adults. The Target brand suffers amidst the fallout from its recent campaign contributions in Minnesota. And we look at the major soda brands as the hot and thirst summer season comes to a close <a href="http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i70ba82a0840c6bbf6596a26035616cbe">(+)</a>

BrandIndex Featured in Sunday Times Business Section

August 22, 2010

By now, virtually everyone in America is familiar with the names Toyota, BP and Goldman Sachs - often because these once blue chip brands have been facing some of the worst PR disasters of the past year. Amy Schoenfeld and Gilbert Gates, business reporters for the New York Times leverage ...

Weekly BrandIndex Report - Aug. 20, 2010

August 20, 2010

Consumers remain skeptical about iPhone 4. The major cell phone service providers roll out unlimited calling plans. BP begins to turn the corner in consumer perception, but has a long way yet to go. (+)